# WHAT IS A KEYWORDS?

Keyword is a word which reflects or denotes a certain type of objects, people usually type keywords in search engine to find certain items or object they are looking for. For example if you are looking for a holiday destination you might type (best holiday destination for summer) it though is a phrase but it still acts as a keyword in search engine.

 

Types of KEYWORDS-

There are 5 types of keyword in SEO but can widely classified into 2 types

*LONGTAIL KEYWORDS (more than 3 words)

*SHORTTAIL KEYWORDS (less than or equal to 3 words)

Their main classification is down below:

·         Broad match (max reach, min relevance)

·         Modified Broad match (slightly lower reach, greater relevance)

·         Phrase match (medium reach, medium relevance)

·         Exact match (min reach, max relevance)

·         Negative match (usually used to increase the relevance of the website visitors)

 

 

KEYWORD DENSITY

Keyword density denotes by the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of the overall word count. This is also sometimes referred to as keyword frequency, or the frequency with which a specific keyword appears on a webpage.

 

 

KEYWORD FREQUENCY

Keyword frequency is how often a keyword or keyword phrase appears on a webpage or in a piece of content. It is important to limit how many times a keyword or phrase appears on a webpage in order to avoid the potential of appearing as spam or getting flagged in Google for 'keyword stuffing.

 

 

WHAT IS KEYWORD STUFFING?

"Keyword stuffing" refers to the practice of putting keywords many times in a webpage or in a piece of content for manipulating the ranking of website on Google, keyword stuffing can promote a website as well as harm the website.

 

 

PROMINENCE KEYWORD

Keyword Prominence: Keyword prominence refers to how prominent your keywords are within your web page. This means how close to the beginning of the web page, sentence, title, h tag, or Meta description your keywords are placed.

 

PROXIMITY KEYWORD

The keyword proximity refers to the distance between the search term's individual keywords. ... The smaller the distance between a search term's individual keywords, the more relevant it will be from a search engine's point of view.

 

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